"We have had many instances where people had been struggling and almost immediately got better. I cannot speak highly enough about Jim.’ - Steve Jaffe, Bernie Robbins Jewelers, New Jersey
You Can't Manage What You Can't Measure
Tells you how effective or ineffective your advertising is
Shows the store and each individual's conversion rate (close ratio)
Actual close ratio - Sales were made divided by the number of 'actual' people. Example: 10 sales divided by 20 people = 50% actual close ratio
Overall close ratio - Sales divided by the total number of 'overall' presentations. The same 20 people but each person came in twice produces 10 sales divided by 40 presentations = 25% overall close ratio
Shows "leakage" or "sales lost" - How many diamond/bridal presentations are made to people who do not buy and do not return and presumably buy elsewhere
Shows if a salesperson is weak at closing
Shows if a salesperson is weak at discovery
Shows if a salesperson is a cherry picker
Shows which salesperson is waiting on the most customers and who is waiting on the least